Roswell, GA, September 4, 2020 (Newswire.com) - You! Lingerie™, leading designer brand of fashionable maternity and nursing undergarments announced today that it will be merging with its sister brand, Preggo Leggings™.
Both companies have been operating out of the same 7,000 square feet fulfillment facility in Roswell Georgia under parent company, Made With Love Brands™. Effective immediately, You! Lingerie will merge its e-commerce operations with Preggo Leggings making www.preggoleggings.com the primary destination to purchase all You! Lingerie products.
Moms can now conveniently shop for all their fashion forward essentials - nursing undergarments, sleepwear, maternity and postpartum leggings, jeans and more under one checkout cart.
“You! Lingerie™ and Preggo Leggings™ will maintain their individual brand identities but will join internally to combine synergies and marketing resources to increase growth and profitability”, said Xavier Eichelberger, CFO and Co-Founder of Made With Love BrandsTM who spearheaded the merge. The partnership enables two iconic brands to deliver best in class products to expecting and new mothers in the maternity market.
“We are excited about the merge of both our sister brands, this is a great outcome and long overdue. With a shared passion for creating high quality apparel for expecting and new moms, we believe the combined strength of both brands will provide unsurpassed experience, quality and value. We can now provide improved user experience that makes it easier to shop for a wider assortment” says Uyo Okebie-Eichelberger, CEO and Founder of You! Lingerie and Preggo Leggings.
Today, You! Lingerie and Preggo Leggings will continue their streak as the industry’s leading provider of fashion forward, supportive, comfortable and functional maternity apparel.
About You! Lingerie™
You! LingerieTM was founded in 2010 by Uyo Okebie-Eichelberger, to provide expectant and breastfeeding moms with stylish nursing and maternity lingerie. After going through her own pregnancy and breastfeeding her daughter with boring and matronly options, Uyo decided to take matters into her hands. You! Lingerie provides the perfect balance between functionality, support and comfort without compromising style or quality. You! Lingerie is headquartered in Roswell, Georgia and is serving customers around the world.
About Preggo Leggings™
Inspired by the wild success of You! LingerieTM, Uyo Okebie-Eichelberger sought to extend her reach beyond maternity and nursing undergarments and sleepwear to include the number one fashion staple during pregnancy when nothing else fits – . Preggo LeggingsTM. Preggo Leggings is equal parts comfy and cute maternity leggings that every fashionista mom cannot live without. The brand has since expanded its line to include jeans, shorts, faux leather and postpartum options. Preggo Leggings is headquartered in Roswell, Georgia and sold online and at Norstrom.com serving customers around the world. For more information, visit www.preggoleggings.com
About Made With Love Brands™
Made With Love BrandsTM is the parent company and distributor of fashion forward and great quality brands for expecting/new moms and babies. It currently manages You! LingerieTM, Preggo LeggingsTM, and Ashmi & Co.TM For more information, visit www.madewithlovebrands.com
Source: You! Lingerie™
Original Source: www.newswire.com