You! Lingerie Retailer of the Month for June – Mommy Gear

We are happy to feature Mommy Gear as our inaugural Retailer of The Month.

Mommy Gear® is where fashion meets function for Mom & Baby. Mommy Gear has a beautiful store in Ligonier, PA and ships products all over the world via their website— They specialize in beautiful nursing wear, breastpumps, nursing bras (32A-48K), breastfeeding support products, baby carriers, and cute baby gear & gifts.

Mommy gear and You Lingerie!

A couple days ago, we had the chance to interview the founder, Dawn Higgins. Here are some of the highlights of our conversation with Dawn:

YL: Can you share details about your background, how and why you decided to become a maternity boutique owner?

DH: I started Mommy Gear® in 1996 because she wanted great looking clothes to wear while breastfeeding my first son, Will--and I thought other moms would, too. Not just casual clothing, but real clothes that we can wear to all the occasion in our lives. I left my job as a corporate communications & customer service manager and started Mommy Gear as a small, home-based business with most of our marketing by word-of-mouth.  When people referred us to their friends and family out-of-state, I built a home-grown website. Since then, we’ve expanded into a storefront and launched an expanded website.  This has allowed us to better serve our customers, help a form and host a local La Leche League & offer classes for new moms and families.  We have partnered with The Bra Recyclers to collect gently used bras to be used for women in need. It's a dream to have Mommy Gear® be the center of grass-roots community breastfeeding support & education.

YL: How did you come up with the name of your business?

DH: Mommy Gear® was the working name that I used as I made notes on my business idea during my lunch hours at my corporate job. Mommy Gear fit the active, casual yet classy moms that were my friends and the name just stuck. Our logo was developed by Audrey Brown, one of our earliest customers who is an artist & designer. She was looking for a project during her maternity leave and I told her that I tried to draw an image that was a mom and baby formed by one line, but had no artistic ability. She took my crude sketch and made the elegant logo that we still use and love today.

YL: What do you think your customers think when your store comes to mind?

DH: We want to make breastfeeding comfortable & convenient for all moms & babies. We look for products that meet the highest quality and design standards that are beautiful and practical too.  We offer personalized service to professionally fit nursing bras, choose breast pumps and teach baby carrying.

YL: What type of products do you carry?

DH: We offer nursing bras, tops, dresses & nightwear from top designers as well as our own Mommy Gear private label styles. We carry professional breast pumps, parts & support products from Medela, Ameda & Hygeia. We also feature a great selection of baby carriers, baby clothes & gifts, and baby shoes. Since our store is located a few miles from Steelers’ training camp, we’re a center for the littlest football fans, too.

YL:  Why do you carry You! Lingerie?

DH: We love the fun, sexy styles that You! Lingerie offers. The You! bras are gorgeous and well-made and easy to use for nursing. The prices make You! bras an affordable luxury that our customers really enjoy. You! Lingerie proves that breastfeeding doesn’t mean giving up your sense of style.

If you are in the Ligonier, PA area, drop in and say hi to Dawn and her team at Mommy Gear.  It's a great place to shop! And if you cannot make it to Ligonier, but need beautiful nursing wear, breast pumps  and cute baby gear & gifts check out their website:

Mommy Gear is offering a You! bra giveaway (YAY!) on their FB page & website (giveaway through rafflecopter) at

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