Happy Valentine's Day!

Valentine's Day is a celebration of love and affection, marked by gift exchanges, flowers, and cards. Even for preggo and breastfeeding mamas, sexy intimate underthings are becoming popular gifts during this time of the year. I can personally vouch for this, as our past two weeks have been incredibly busy! Our NBC's Today Show feature has certainly played a role in that too.

Our 8 1/2 month preggo model in the Bella Cerise Nursing Bra featured on the NBC's Today Show

Why not celebrate? After nine months of carrying a baby, dealing with weight gain, giving up favorite foods and drinks, and enduring sleepless nights, preggo and breastfeeding moms deserve to look and feel sexy. They deserve it!

Photoshoot - Our fabulous model in the Amber Plum Nursing Bra

During our Sexy Valentine's Gifts feature on the Today Show, Kathie Lee Gifford and Hoda's comments made me realize even more that You! Lingerie is not only changing how pregnant and breastfeeding moms feel about their bodies and self-esteem, but also challenging societal perceptions.

Pregnancy and breastfeeding do not mean you can't be sexy or feel beautiful. We believe you should embrace your new body, discovering new ways to feel confident and good about yourself. We're excited to introduce these wonderful products to the world, hoping to inspire a new appreciation and acceptance of a woman's pregnant form. It starts with embracing this revolution and sharing our knowledge with others.

Photoshoot: Preggo model in the Azalea Orchid Nursing Bra

For all you preggo and breastfeeding mamas out there, go ahead and embrace your sexiness, not only on Valentine's Day but every day. You truly deserve it!