Thank goodness! Expecting mamas no longer have to dread wearing bland nude bras that make them feel like grannies! You! Lingerie came to the rescue and revamped the boring nude color into a sexy, chic beauty with a touch of...
We recently had two great posts from two wonderful bloggers. The first is from the Norwegian blog Oslo in Chanel. She blogged about our Bella Cerise Maternity & Nursing Bra that she got from our Swedish retailer Glammom.se. The second...
Breastfeeding is best for both mother and baby. Whether you are a veteran mom or expecting your first child, prepare yourself by reading our list of basic nursing rules. Do's Nurse your infant as soon as you can after he...
When you first bring your baby home, you may find that he is having trouble nursing. At this stage, most difficulties that babies have stem from latch-on problems. This can be stressful for mom and baby, but if your baby...
Credits: Canva While nursing in public is often criticized, this criticism is unfounded and stems mainly from people’s cultural beliefs. Breastfeeding in public is legal in the United States, regardless of where you are1. Because nursing is the primary...
Many women enjoy the support and form that underwire bras provide, but are they safe for nursing mothers? While most experts don’t outright rule out underwire bras, they recommend avoiding them in the last months of pregnancy and...
We are beyond thrilled to have our Ella Rose nursing bra be featured on the cover and several pages of the August issue of BabyTalk Magazine. This issue discusses "Breastfeeding Barriers" and we LOVE that it also shows that breastfeeding...
If you've never bought a nursing bra before, shopping for one may seem like a daunting task. What size should you buy? How do you know whether it’s going to fit you throughout your nursing experience? Below are a few basic guidelines...
As you prepare for your baby’s arrival, nursing bras may not be at the top of your shopping list. However, it is best to buy your first nursing bra while you are still pregnant. It provides comfort for your growing...
Many new moms wonder how many nursing bras they need to buy. The number of bras you need depends on your lifestyle and your budget. If you plan on returning to work after having a baby, or you...
If you are a first-time mom, you may wonder if you really need a nursing bra. Some women think that they can buy larger sizes of regular bras, as opposed to buying nursing bras, citing budget considerations or style...
We recently got an email from our girls Vanja & Malin at GlamMom about their recent press event. They were showcasing their product line (which prominently includes You! Lingerie) to influential members of the Swedish press and blogosphere. Several of...
Credits: Canva Wine While Breastfeeding? This is a popular question in the mommy community. We recently posted the question "A glass of wine while breastfeeding. Yes or No?" on our Facebook page. We had fans that came down on...
Welcome to Stockholm, You! Lingerie No....that's not a typo. What you have astutely noticed is that the title of my blog today is in Swedish! "Hej Sverige" means "Hello, Sweden". We are soooo excited to announce that we have a...
Happy Valentine's Day!!! This is the day we celebrate LOVE and affection by exchanging gifts, flowers, and cards. And sexy intimate underthings are usually popular gifts around this time of the year...even for preggo and breastfeeding mamas. Oh YES! I...
Retailers & websites are chock-full of ugly, dull maternity and nursing bras. But why should a new mommy settle for those, I mean seriously. There are many reasons why pregnant and nursing moms should look for sexy nursing bras, but...
Happy New Year to You, and You, and You! I hope you all had a fantastic holiday and celebrated the New Year in style! I did. It's always nice to have lots of family around - it makes the holidays...
This was a hard blog post to write even though so many wonderful things have happened these last few weeks...we are getting solid online sales, we added a few new wholesale customers, we finally got our inventory shipment after a...
So it's been a really long while since I have written a blog entry. Mainly because during these last few months, I spent countless hours prepping for our launch at the ABC Kids Expo in Las Vegas on 10/10/10. And...
Congratulations! You are going to be a mommy! Your body is going through a lot of wonderful changes in preparation for the arrival of your baby. So it’s important to have the proper bras during pregnancy and breastfeeding. Why? Because...
